Social media is growing more than ever and is rapidly gaining a portion of our attention every day. But, how is social media impacting the work you do and not just your personal life?
I have come to notice that now, especially, the news industry wouldn't be where it is today without social media. Social media platforms like Twitter, Facebook and Instagram allow reporters, photographers and journalists to push out information to their audience in a moments notice. And because of that, people are demanding more and want things now, not at 5 p.m. or 6 p.m. when the newscast actually happens.
A month or two ago I talked about getting social as an anchor for WUFT and mentioned a few ideas I had to build upon my viewership and to engage the viewers and followers I currently have. But I feel like there is so much more I can do, but how? What is considered interesting to a viewer? Are there things that will gain more attention? If so, do those posts or stories have an underlying theme that connects them to a viewers interest?
The reason I ask this question is because social media usage is only increasing. Business2Community posted a recent blog on the impacts social media has on news companies. From a survey mentioned in their blog post, "more than 75% use social media to access news at least an hour per day, every day." That's a lot. And on top of that, 85% of them use their mobile devices to access their social media accounts.
But what does this mean for us news people? Well, Social Media Today did an article questioning is it good or bad to get your news on social media. The answer? It's both a good thing and a bad thing. Of the positives, social media helps people build a community online and it helps everyone have a voice and a platform to express it through. But of the negatives, people can get stuck reading stories that are false or "fake news" and end up sharing those stories because they don't know otherwise. And while there may never be an absolute answer if social media is a good thing or bad thing for the news industry, it makes it harder for people like me who strive to let others know about what's happening around them but doing so in a clear, concise and efficient manner. But will that mean social media will overtake the role reporters and anchors do now? Or, will they somehow just mesh and become one soon?
Enough about me and how social media impacts my life. I want to know about you. So, I'm going to leave you on this question... how does social media impact you both in your personal life and at work?
I have come to notice that now, especially, the news industry wouldn't be where it is today without social media. Social media platforms like Twitter, Facebook and Instagram allow reporters, photographers and journalists to push out information to their audience in a moments notice. And because of that, people are demanding more and want things now, not at 5 p.m. or 6 p.m. when the newscast actually happens.
A month or two ago I talked about getting social as an anchor for WUFT and mentioned a few ideas I had to build upon my viewership and to engage the viewers and followers I currently have. But I feel like there is so much more I can do, but how? What is considered interesting to a viewer? Are there things that will gain more attention? If so, do those posts or stories have an underlying theme that connects them to a viewers interest?
The reason I ask this question is because social media usage is only increasing. Business2Community posted a recent blog on the impacts social media has on news companies. From a survey mentioned in their blog post, "more than 75% use social media to access news at least an hour per day, every day." That's a lot. And on top of that, 85% of them use their mobile devices to access their social media accounts.
But what does this mean for us news people? Well, Social Media Today did an article questioning is it good or bad to get your news on social media. The answer? It's both a good thing and a bad thing. Of the positives, social media helps people build a community online and it helps everyone have a voice and a platform to express it through. But of the negatives, people can get stuck reading stories that are false or "fake news" and end up sharing those stories because they don't know otherwise. And while there may never be an absolute answer if social media is a good thing or bad thing for the news industry, it makes it harder for people like me who strive to let others know about what's happening around them but doing so in a clear, concise and efficient manner. But will that mean social media will overtake the role reporters and anchors do now? Or, will they somehow just mesh and become one soon?
Enough about me and how social media impacts my life. I want to know about you. So, I'm going to leave you on this question... how does social media impact you both in your personal life and at work?
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