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Personal Branding and Resumes

As I've mentioned in some of my latest posts, I will be graduating soon and have started the interviewing process which means I've needed to give my resume a little TLC within the past month or so. I also uploaded a PDF version of my resume a few weeks back, but I wanted to dive a little bit deeper into resumes and personal branding today.

I have always looked at resumes as a way to not only sell yourself to employers that you are qualified for whatever position you are applying for but also as a way to give employers a small glimpse into your personality and true character. And this is where personal branding and resumes come into play. For my resume specifically, I wanted to make it professional but also personalized. Employers see a lot of resumes when going through the interviewing process so I didn't want mine getting lost in the mix, I wanted it to stand out. So, for my resume, I decided to add a pop of color, pink, and a unique format to help make it stand out. Not only does this show my character as I love the color pink but the unique design helps tell employers I don't like to be like the rest, I want to stand out.

View Alexis Pastore's resume uploaded on her personal site.

After doing this with my resume, I wanted to incorporate it on my personal website I have created. By doing a black and white theme with pops of pink, I have now turned that into my personal brand. I want to be known for the sleek yet unique and fun website and resume. Many people don't think that things like that could add to your personal branding profile but it does. Any little thing that can help employers remember who you are and what work you have done automatically builds and constructs your personal brand.

So, enough about me. My recommendation for you is that when you start or even touch up your resume building process, find ways in which you can cater it to who you are both personally and professionally. What will help make you stand out amongst the rest? Will it be a pop of color like myself or something totally crazy yet streamline in the design? Whatever it is, make it great and make it YOU because that is what employers want to see.

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